Analysis of LA Clippers Social Media Accounts
Twitter: Twitter usage is high for LA Clippers. They do an overwhelming amount of tweets, have specific long quotes from coaches.
Intimate videos with players, practices are documented, peak plays have high engagement on Twitter. The photo captured Kawhi Leonard with the virtual audience did a good job taking a great moment and using the audience to make it funny.
On Instagram, the LA Clippers’ account is very well done. Their page has six different highlight stories that have a wide range of entertaining content. I especially enjoyed the wallpapers that were on their first highlight and the Q&A highlights. The wallpapers are aesthetically pleasing and commemorated key athletes that even helped me become more of a fan. The Q&A highlights revealed the players’ personalities in an exciting way with the sounds of basketball being played in the background. On a more professional side, the Movies highlight had high quality videos easily accessible from IG TV. The videos generally are no more than seven minutes, but it was hard to keep my attention for the whole video.
On Facebook there was a good amount of “punny” content. I thought that Facebook may have done the best job in getting fun content out with lighthearted captions.
LinkedIn usage is fairly weak; they could be posting more but tend to go months at a time without posts. Most posts on LinkedIn are from a month ago and then jumped to ten months ago.
Facebook had a lot of negativity in the comments that were hard to ignore. I thought the team was represented adequately. There was content like
Fans in an older demographic are not being reached. The vast majority of content appeals to millennial and Gen Z, as posts are focused around getting their fans to vote.
On Twitter, they would do better tweeting less frequently.
